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I
have seen it a million times, especially from newer affiliates. They find two
similar affiliate programs and immediately assume that the one that pays the highest
commission is automatically the better affiliate program... not true! As an affiliate
you need to look beyond the commission and evaluate the entire program. Yes, high
commission are always nice to have but there are some things to look for that
can make a high commission affiliate program practically worthless and a waste
of your valuable time.
The first thing that you should look at is see how
much the merchants are charging for their products. Merchants that pay a high
commission is usually passing it off in the product prices. By boosting their
prices up they make up for paying their affiliates high commissions by trying
to get the customers to pay the bill. If the price is to high the customer will
leave the merchants site and search for another merchant with lower prices. So
you can promote the higher commission merchant to your hearts content. But if
the prices are just to high for the customers you are simply wasting your time
and effort on a dead cause.
Now, if you go with the merchant that pays
a slightly less commission but has much lower prices then the customer is going
to buy from them instead of the other merchant, therefore, giving you more conversions
which will make you alot more money in the long run. Chet
Brzezinski has been in the affiliate marketing and affiliate management industry
since 1997. He owns two affiliate marketing related sites. One that offers affiliate
program management & consulting services and the other affiliate program reviews,
tips and resources. |
