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ACTIVE
AFFILIATES are those who sign up under you for free, then upgrade to being a paid
affiliate. Those who sign up but dont upgrade within the first 72 hours are called
inactive affiliates and who are unlikely to ever upgrade.
These are people
you DONT invest a lot of time on. You can send them out your monthly ezine but
thats as far as invested time should go.
Those who have paid to upgrade
from free or just looking stage are the ones you should have regular contact in.
When
I mention contact, I dont mean contact to sell more things to them, but to offer
support, advise, training etc. because these are the ones that will follow you
to the ends of the earth if you ask them to, if you treat them right.
Over
the past 12 months I have been testing various options and theories of Affiliates
who sign up for free and then become paid upgrade affiliates.
My findings
although not scientific by any means has shown me that in order for ACTIVE AFFILIATES
to create direct sales, they must have the right affiliate program to promote.
Ive
explained previously that a great affiliate program is one that is an absolute
necessity, a program that will force the buyer to have to start over again if
they left your services i.e. web hosting, autoresponders.
According to
the search engines there are over 2 million Affiliate Programs for web hosting
and over 1 Million for autoresponder affiliate programs. What about domain name
affiliate programs, can you think of any othersIm sure you can! Think necessity.
My
findings also identified that a great affiliate program MUST be free to join.
This gives the prospective buyer the opportunity to test-drive the product before
they buy.
OK, now down to the nitty gritty where and how do you get ACTIVE
AFFILIATES?
There are essentially two ways, they are:
1. Promote,
promote, promote anywhere, everywhere that affiliates hang out looking for a bargain.
2.
Get a professional to do it for you
Options one is the most commonly used
way to find and ascertain ACTIVE AFFILIATES but my findings have shown me that
this is not cost effective and is all time consuming. If you are new to the Internet,
which most people are, trying to find a niche market, can be very difficult. Then
you have to factor the cost of the promotions, set-up costs and time involved.
In
testing this method over a period of 6 months a total of 17 people sign up as
affiliates and two out of the 17 people then upgraded to paid members.
Option
two and not the most common or conventional way was to hire someone who could
guarantee upgrades. This you might think is the more expensive option, when in
actual fact for the purpose of my testing actually worked out to be a lot cheaper.
The provider handled all the work and the affiliate had to qualified twice before
actually joining the program all I had to do was wait.
I brought a package
that guaranteed 100 signup in 60 days. I got 174 sign ups in less than 60 days.
81 of these signups upgraded to paid affiliates that equates to just over 40%
conversion rate.
I try to stay neutral in all my endeavours but I believe
that for those who want to Generate More Income in ANY affiliate program, option
two is definitely the way to go. I was so impressed by this type of service I
decided to buy one for myself.
To your online Success! Gillian
Tarawhiti, is Founder and CEO of Community Training Centre, an Internet Marketing
firm providing Online Training and Support to the new and not so new netpreneurs.
Gillian is also the author of eBay Billion Dollar Goldmine and the creator of
the Multiple Ripple Effect System, 2004 Permission is granted to reprint this
article in print or on your web site so long as the paragraph above is included
and contact information is provided to www.millionairerippleeffect.com |
