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The
biggest failure in affiliate marketing is not collecting prospects email addresses.
If you only send your prospects to your affiliate website, you are promoting someone
elses business, not your own. Your goal should be not to sell affiliate products,
but to grow your own business.
Here is how you build an affiliate business.
1.
Use a lead-capture page.
Get your own website and build a home page. Dont
write a sales letter for your affiliate product. Instead, write an email course
focusing on the strongest benefits of your product. Highlight these benefits in
a short sales letter that is designed for one thing onlyto get people to subscribe
to your course. Then, in your course, promote your affiliate product. The value
in this method is that you are actually building a direct marketing business and
gaining your own customers.
2. Build your own list.
Spend your time,
effort, and money driving targeted traffic to your website. The more visitors
you get, the more subscribers you get, and hopefully the more money you make.
You can never underestimate the long-term value in having your own customer list.
Keep building it. Spend at least 65% of your time in building your list.
3.
Reinvest in your business.
When you make a sale, congratulate yourself!
Take some of the profits and spend them on yourself. Take your spouse to dinner,
go to a movie, or buy another internet marketing ebook! But your goal should be
to grow your business. You should take at least 60% of your profits and reinvest
them back into your business. How? By buying more ezine ads, adding another pay-per-click
campaign, or using some other kind of advertising. Perhaps you could buy an ebook
with reprint rights instead of marketing affiliate productsthat way you keep all
of the profits.
4. Keep marketing to your list.
You should always
be on the lookout for new products to promote. Whenever you find one, write another
email series, add it to your autoresponder, and keep promoting to your list. Focus
on adding at least one new product and series to your autoresponder every month.
Some will get tired of the information you send and unsubscribe, but if you are
focused on building your list you will always have many more subscribers for each
unsubscribe you receive.
If you follow these steps, your affiliate business
will grow into a very profitable direct marketing business. Jeremy
M. Hoover gives away a FREE marketing kit at his website. Go there NOW and get
your free kit as a "thank you" gift for reading this article. |
